Videocon’s Metallic V is melted and laVafied!
Thursday, July 2, 2009
The Indian corporate, Videocon, has recently unveiled its new brand identity. It was launched by Shahrukh khan in LA, USA. The branding was done by Interbrand – Singapore.
The metallic V has been replacebed by a green and simple looking ‘V’. Also, the typography is changed from a slab serif to a sans serif. While the old logo exuded grandeur, I feel the new logo appeals to the younger audience. Personally, I don’t like the symbol but the typography seems to be done well.
About the logo (from Videocon’s website):
The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.
Videocon will be launching its DTH (Direct-to-Home) TV service named d2h in India soon. The typographic logo sans the ‘V’ symbol is used in this branding. The d2h logo uses a violet glowing ball (a typical web 2.0 visual element). Nothing special about it. Also, Videocon is supposed to foray into the mobile market soon.
Entry Filed under: Brand Identity, Branding, Design, Marketing, Rebranding. Tags: Branding, communication, d2h, interbrand, logo, new identity, videocon.
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