Bharti, Parent Company of Airtel, Unveils Its New Identity
Thursday, November 6, 2008
Bharti Enterprises unveiled its new identity on November 4. It was designed by JWT. Bharti also presented its vision to become “India’s finest conglomerate” by 2020.
According to the official communiqué, the new logo is youthful and reflects Bharti’s multidimensional character and avenues for growth. The indigo stands for depth and the orange, for youthful passion and energy. The arrows stand for movement that extends beyond boundaries and symbolise swiftness, precision and accuracy.
In addition to the telecom and insurance businesses, Bharti has a presence now in the agricultural and food processing sectors as well. With its recent foray into DTH with Airtel Digital TV, it has widened its presence in the communications sector. Its retail stores that are a part of the JV with Walmart are yet to see the light of the day!
Entry Filed under: Brand Identity, Branding, Design, Logo Design, Marketing, Rebranding, retail. Tags: airtel, bharti, identity, logo, ne logo.
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