Rebranding Bajaj
Wednesday, July 2, 2008
Bajaj is an automobile brand of India famous for its range of bikes and scooters. Elephant design, based in Pune, did the rebranding for Bajaj. The new Bajaj corporate identity was shown to general public during the 2004 auto expo. Bajaj adopted a new brand line of “Inspiring Confidence”. The Identity used a fresh new Blue color.
The small letters in the previous logo have been made all caps.
Elephant design 360° corporate rebranding for Bajaj and it even created steel pillars that read the logo when seen in one particular view.
In 2005, ReBrand published the case study in its 100 notable. People behind this rebranding were Art Directors : Sudhir Sharma and Partho Guha, Designers : Vandana Bhoj, Prashant Shingade and Rahul Wakde.
Entry Filed under: Brand Identity, Branding, Case Study, Design, Logo Design, Marketing, Rebranding. Tags: bajaj, bajaj auto, Branding, corporate identity, Design, elephant design, Rebranding.
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