Arvind Mills Rebrands as Arvind
Tuesday, May 13, 2008
Many of those who love brands like Newport, Excalibur, Flying Machine etc., may not be knowing their parent brand Arvind Mills. It holds the Indian license for brands like Lee, Arrow, Wrangler, Tommy Hilfiger etc. It also owns Mega Mart. Recently, the parent brand went for rebranding and it changed its name to Arvind Ltd.
You can see the identity put to use on their website. I don’t know who designed the new logo. The new logo is a serif font with D and A as a capitals and the rest being small letters! A little color variation is incorporated in the new logo.
Though the logo may have a positive impact, I’m not a fan of this design. The serif for ‘r’ stands out awkwardly!
Entry Filed under: Brand Identity, Branding, Logo Design, Marketing, Rebranding, retail. Tags: arvind, arvind mills, Branding, Logo Design, rebrand.
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