Shoppers’ Stop Gets a Makeover
Sunday, April 27, 2008
The Indian retail stores has recently unveiled its new identity and tagline. The new identity has the apostrophe missing. The previous tagline was ‘Shopping. And Beyond.’ Now it’s been changed to ‘Start Something New.’
The new logo is very simple and clean without any frills. It’s very professional. It belongs to the league of typographical logos of famous clothing brands like Armani, Versace, Dolce & Gabbana etc. The new type used in the logo is very crisp. But, where has the apostrophe gone? I guess they tried a change in the meaning too. Previously it was ‘Stop of Shoppers or Stop for Shoppers’ and now it means ‘Shoppers, stop here!’ Seemingly, oozing attitude. Good design. Very minimal in nature.
The new logo has been designed by Ray + Keshavan. Shahrukh Khan unveiled the new identity. Along wit its new identity, Shoppers Stop has undertaken new initiatives like:
1. Trial rooms with day and night lighting options
2. Shoppers Stop Radio
3. Service Excellence Program
4. Shopping bags
5. Environmental awareness
Entry Filed under: Brand Identity, Branding, Design, Logo Design, Marketing, Rebranding. Tags: Logo Design, new identity, shoppers stop.
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1.
raj | Monday, April 28, 2008 at 10:31 am
why is everyone after a logo change?? shoppers stop, ceat, canara bank, uti bank(ok, these are old but still..) why this sudden rush??
2.
Saawan | Monday, April 28, 2008 at 5:35 pm
It’s been a long time since these Indian companies went for re-branding. Re-branding brings in freshness and asserts the current company’s qualities. Though it is quite common with foreign companies (like Apple, Kodak, Nokia etc went through several changes in their logos over their history), I guess Indian companies have realized the importance lately and everyone’s jumping onto the bandwagon!