Godrej Approaches Interbrand for a Change in its Master Identity

I already blogged that I liked the new Godrej ad. The company chose IPL as a platform to unveil its new identity. I felt that Godrej being an Indian brand would have trusted an Indian design firm to do the work. I was in awe for the firm who did the work. But, lately, I found that it was done by Interbrand!

Interbrand is a very famous branding firm which has many elite clients in its client list. It even did rebranding for Thomson Reuters, recently.

I love the color combo they chose for Godrej but I’m not a fan of the decision of placing these colors in the logo. I loved the vector animation they did for the ad. The type and the logo hasn’t been touched because it’s a long tradition for this family owned brand. Indians identify Godrej with its logo. Unlike Bajaj, Godrej stayed away from changing the type.

They even embossed the logo a little.

According to Financial Express, The group’s strategy outlined a roadmap to invest in a renewed Godrej masterbrand and corporate identity to support the targeted revenue growth of 25-30% compounded annually, for the group. The initial phase of the initiative will build the Godrej master brand in tandem with the four businesses of personal grooming, furniture, property and aerospace.

Godrej’s branding on Interbrand website

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