A Stark Similarity!
Tuesday, November 27, 2007
I loved the simplicity in design of the Central mall’s logo (ok! people from Bangalore, Hyderabad, Baroda and Pune might be knowing what I’m talking about. Central is a seamless shopping mall from Pantaloon Retail of Future Group.) Recently, I was thumbing through the book ‘Logos: Making A Strong Mark – 150 strategies For Logos That Last’ by Anastatia Miller and Jared Brown. I stopped at a page and glanced carefully. What I saw was a logo quite similar to the Central mall’s logo! It’s the logo for The Center for Craft, Creativity & Design, A Regional Inter-institutional Center of the University of North Carolina in Hendersonville, North Carolina, USA.
I tried to find out which agency had done logo designing for Central but in vain! The internet couldn’t help me finding thereof. For The Center for Craft, Creativity & Design logo, the designing has been done by Design One Inc., Asheville, North Carolina.
The CCCD logo is quite an interesting one. It’s typographically great! If you look at the left part of the logo you can easily observe three C’s and the right part has an inverted C which can be seen as a D. But, I donno why the designer who did the Central’s logo created three C’s with different orientations and a few dots (five, to be precise!). The concept is also not available to refer to! Also, the line thickness is reduced a little for the Central logo. But, in the end, if you look at the logos, you can find stark similarity.
Here, I’m just stating the similarity between the two logos but not alleging anything! I just noticed recently the logo of CCCD in this book and felt like sharing the similarity of both the logos.
Entry Filed under: Branding, Logo Design. Tags: bangalore central, Branding, hyderabad central, Logo Design, logos, similarity.
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1.
Soham | Thursday, November 29, 2007 at 9:32 am
The Central logo is very similar to the popular toy where one has to move all the balls to the centre through the gaps. It is available all over India. But I don’t know the exact name.
2.
Saawan | Thursday, November 29, 2007 at 11:21 am
Yeah! That’s a good suggestion for the concept of the Central’s logo. You may be referring to this…
http://www.alwayshobbies.com/UserData/root/Products/Images/000214_0.jpg
It’s called ‘Ball Bearing Maze Game’.
The logo must be representing this game wherein we have to bring those five red balls into the Central ‘C’ without any white ball. But, when they put the logo on a white background, the white balls go missing. And they do it most of the time (When at night, where the logo glows in red, the white balls aren’t seen!). In that way, the logo’s li’l ineffective.
If what you suggested is the original concept, the similarity between the two logos maybe sheer coincidence.
Anyway, thanks for your comment!
3.
Chandan Crasta | Thursday, September 4, 2008 at 10:08 am
the central logo is designed by bangalore based design company – Idiom design.
and the logo does not resemble the CCCD at all. The CCCD logo is typographical while the central logo plays on a mnemonic.